Marketing is a huge part of running a successful bar or nightclub.
Customers are always flocking to the new club in town, and owners are forced to constantly update their offerings or get left behind. Promoting your business isn’t easy, promoters are expensive, customers are fickle, and what worked last month may not work next month.
However you promote your venue, you need a clear understanding of what’s working, and what isn’t. Imagine trying to lose weight without a scale. Great marketing won’t result in over night success, and failing campaigns will slowly diminish. It’s a process that builds over time.